Marketers today are overworked, under-resourced, and constantly asked to deliver more with less. But the real issue isn’t capacity—it’s the system. Over the past decade, marketing has become increasingly tool-centric. Campaigns that once required strategy and craft are now suffocated under layers of dashboards, disconnected software, and half-integrated point solutions. The modern martech stack, originally designed to enhance productivity, has calcified into a patchwork of tabs and tasks. What started as progress became process. And for fast-moving brands trying to grow in a digital-first world, that stack is quietly, systematically costing them revenue.
The truth is, no single tool caused this problem—but every tool contributed. We saw the rise of AI copy generators, standalone analytics platforms, multivariate landing page builders, A/B testing suites, email automators, attribution services, and ad channel optimizers—all promising to “fix” one slice of the funnel. But in the real world, these slices don’t live in isolation. Strategy doesn’t start in Figma and end in Klaviyo. Customer journeys don’t follow clean, trackable paths. And the decisions that drive revenue aren’t made inside static dashboards. They’re made across dozens of micro-moments—moments where insight, execution, and optimization need to come together instantly. And they rarely do.
This is the reality we heard over and over again from marketers and founders, especially in the DTC space. We spoke to brands spending millions annually on growth—brands with talented teams, deep customer knowledge, and successful products. But under the surface, they were drowning. Drowning in inefficiency. In coordination debt. In the hidden cost of complexity. Their teams were stretched thin just trying to keep campaigns live, let alone strategically improve them. Their performance flatlined—not because they lacked talent, but because the stack itself had become the bottleneck.
From Point Solutions to Process Intelligence
So we asked a simple question: what if the entire workflow—the whole funnel—could live inside one system? What if it wasn’t about stitching together another set of tools, but about reimagining growth itself as a first-class, AI-powered workflow? What if you didn’t need an agency, a CRO consultant, a designer, and a media buyer just to scale a product? What if one person—equipped with the right interface and the right intelligence—could outperform the entire team?
This idea wasn’t born in a vacuum. We took inspiration from how developers work. In 2024, engineering teams underwent a radical shift with the rise of platforms like Cursor—a coding environment that merged context, code, and collaboration with AI at the center. Suddenly, developers weren’t bouncing between Stack Overflow, GitHub, and IDEs. They had everything in one place, and the result was not incremental—it was exponential. Faster builds. Smarter code. Better teams. We saw what happened when complexity collapsed into clarity. We asked: where is the Cursor moment for marketing?
The answer, we realized, was nowhere—because it hadn’t been built yet. Marketing has been too fragmented, too cross-functional, too tied to legacy structures to allow a Cursor-like breakthrough. But that’s exactly why the opportunity exists now. AI has changed what’s possible. Models are finally good enough to forecast ROI, generate designer-grade assets, and auto-optimize campaign performance. Integration layers like Shopify’s commerce data platform give us the structure needed to unify systems. And most importantly, brands are fed up with complexity. They’re ready for a better way.
That’s why we built Glue.
Glue isn’t another AI tool that bolts onto your existing stack. It replaces the stack. It’s a new kind of workspace—an end-to-end interface where one marketer can ideate, build, launch, test, and scale full-funnel campaigns without leaving the system. You can generate ad creative, simulate campaign ROI before you spend, deploy landing pages, optimize funnel dropoff, and coordinate lifecycle flows—email, SMS, retargeting—all from the same place. And at every step, Glue acts as your co-pilot, recommending strategies, identifying performance anomalies, and suggesting improvements in real time.
What makes it possible is our agentic architecture—a system that combines multiple specialized AI models under the hood, so you get the right intelligence for the right job. One model for ad copy, another for visual generation, another for audience targeting, another for bid strategy. The result isn’t just speed—it’s leverage. The kind that used to cost $10,000/month in agency retainers is now built into a $99/month product, with a small revenue share that aligns us with your outcomes.
Why DTC Is the First Frontier
We’re starting with DTC because it’s where this change is needed most—and where the conditions are perfect. Structured commerce data. Clear ROI metrics. Fast feedback loops. A culture that thrives on experimentation. These brands aren’t waiting for long sales cycles or enterprise rollouts. They want results. They want control. They want to move fast. And Glue is built to let them do that.
It’s not just that DTC teams feel the pain more acutely. It’s that they already behave like the future we’re building toward. They run lean teams, optimize relentlessly, and obsess over results. They’re constantly juggling creative, performance, and conversion—and they know that every inefficiency compounds. For them, Glue isn’t just software. It’s an unfair advantage.
What we’ve seen so far is just the beginning. Our earliest users—ranging from breakout consumer brands to seasoned operators—are already seeing what happens when their workflows collapse into a single system. Campaigns go live in hours, not weeks. Creative gets better with every iteration. ROAS climbs. Burnout drops. And the marketer, finally, gets to focus on what they were hired to do: grow the business.
A New Kind of Operator, A New Kind of Stack
Glue is not a product for marketers who want to stay comfortable. It’s for those who want to move faster, think smarter, and outperform teams ten times their size. It’s for the next generation of growth operators who understand that AI isn’t just a tool—it’s an operating system. And it’s time that system was purpose-built for revenue.
The future of marketing isn’t more dashboards. It isn’t more freelance dependencies. It isn’t more AI wrappers duct-taped to broken workflows. The future is a system that understands context, adapts to your goals, and lets you build, optimize, and scale without friction. That system is Glue.
Growth moves fast. Glue moves faster. Request a demo today